Amr Choeb is now Head of Marketing, MENA at Vantage

Amr Choeb Named Head of Marketing, MENA, at Vantage

Amr Choeb has been promoted to Head of Marketing, MENA, at Vantage, expanding his leadership role as the global multi-asset broker builds its presence across the Middle East and North Africa.

Choeb will lead Vantage's marketing strategy across the region, with responsibility for brand development, client engagement, and commercial growth. His work will include managing regional campaigns, adapting marketing plans for local markets, strengthening the company's online presence, and coordinating brand communications across MENA.

He brings broad experience in financial services marketing. His background includes strategic campaigns, digital content, events, out-of-home advertising, brand development, and audience engagement.

Before taking on his new position, Choeb held marketing roles focused on campaign planning and regional brand activity. He developed initiatives that increased brand visibility, improved audience engagement, and supported commercial goals within the financial markets sector.

Choeb previously worked at ADSS, where he supported marketing campaigns and brand initiatives for the Abu Dhabi-based financial services company. His experience in the brokerage industry has given him insight into trader behavior, regional audience preferences, and the competitive environment for online trading across MENA.

In his new role, Choeb will work with Vantage's sales, business development, partnerships, product, and global marketing teams. Together, they will create integrated campaigns that align the company's global offering with the needs of local markets.

Vantage is a global multi-asset broker that gives traders access to more than 1,000 CFD products. Its offering covers forex, commodities, indices, shares, exchange-traded funds, and bonds. The company also provides trading technology, market access, educational materials, and customer support.

The appointment comes as international brokers and financial technology companies continue to increase their activity in the MENA region. Interest in online trading, digital investment platforms, and financial education has made localized marketing more important for financial services companies operating in the area.

MENA includes a wide range of languages, regulatory systems, cultural preferences, and client expectations. Marketing leaders with regional experience can help global brands maintain a consistent identity while creating campaigns that connect with local audiences.

At Vantage, Choeb will support regional marketing operations, brand awareness, and engagement with clients and partners in priority markets. His promotion also highlights the expanding role of marketing within the brokerage industry, where teams support customer acquisition, brand trust, market education, partnerships, events, and long-term business growth.

With Choeb leading marketing across MENA, Vantage is strengthening its regional focus and commitment to localized brand development. His experience is expected to help the broker build stronger connections with traders, partners, and financial market audiences throughout the region.