Despina Iapona is now Group Director of Brand at XS.com

XS.com appoints Despina Iapona as Group Director of Brand

Dubai-based retail forex and CFDs broker XS.com has promoted Despina Iapona to Group Director of Brand.

In her new position, Iapona will oversee the global brand strategy for XS.com. Her responsibilities include refining the company's market positioning, developing its visual and written identity, and maintaining a consistent brand presence across the group's international operations.

Iapona joined XS.com in 2023 as Head of PR and Branding. She works from the company's Cyprus office. Before joining XS.com, she spent four years at FxPro in a similar role. She has also held marketing and communications positions outside the foreign exchange and CFDs sectors.

Mohamad Ibrahim, Group CEO at XS.com, said:

"Despina has played an important role in developing the XS.com brand, and this promotion recognizes the value of her work and our confidence in her leadership. XS.com has a well-established identity and an international presence. Her focus will be to build on that foundation and improve how we present and communicate the brand in each market."

Iapona will also work to maintain a unified XS.com identity across the group while using local market knowledge and cultural insight to shape communications for different audiences.

Commenting on the promotion, Despina Iapona, Group Director of Brand at XS.com, said:

"XS.com is an established global brand with a clear identity. My focus will be on strengthening its distinct character and communicating it clearly across every market. We also want to create closer alignment across the group while keeping our messaging relevant, confident, and authentic for the audiences we serve."

About XS.com

The XS Group, which operates under the XS and XS.com brands, is a global multi-asset broker that offers access to a range of financial products.

The company was founded in Australia in 2010 and is now headquartered in the United Arab Emirates. XS.com and its subsidiaries hold licenses in several jurisdictions, including Australia, Cyprus, South Africa, the UAE, Malaysia, Mauritius, and Seychelles.

The company is led by Dubai-based Group CEO Mohamad Ibrahim.