Rafał Walencik Named Match-Trade's New Head of Sales
Match-Trade Technologies has appointed Rafał Walencik as Head of Sales as it expands its commercial organization. Here is what the appointment means and what his role will cover.
Match-Trade Technologies has appointed Rafał Walencik as Head of Sales as the trading technology provider expands its commercial organization. Match-Trade supplies infrastructure to forex brokers and prop trading firms, so the change affects how those businesses are supported when they evaluate, launch and grow with the company's technology. The appointment is part of a broader restructuring of the company's commercial function.
What Changed at Match-Trade
The appointment follows the introduction of a Chief Commercial Officer position. Under the new structure, Przemysław Wojtyna leads a centralized sales and marketing organization. Instead of sales and marketing operating in separate channels, the company is bringing them under one function that is responsible for supporting Match-Trade's growth across international markets.
Centralizing commercial work usually has a practical purpose. It makes it easier to keep messaging consistent, share market feedback between regions and give prospective partners a single, coherent picture of what the company offers. For a business that sells to brokers and prop firms, where each deal can involve technology, liquidity, payments and operational setup, that consistency matters.
Rafał Walencik's Role as Head of Sales
In his new role, Walencik will manage an international sales team covering four regions: Europe, Latin America, the Middle East and North Africa, and the Asia-Pacific region. He will also work on improving sales processes and on helping existing clients make use of more of Match-Trade's technology offering. The second point is worth noting. Growth in a B2B technology business often comes as much from existing partners adopting additional modules as from signing new ones.
The table below summarizes the scope of the role as described in the announcement.
| Area | What the role covers |
|---|---|
| Team management | Leading an international sales team across four regions |
| Sales processes | Improving how opportunities are qualified, developed and closed |
| Existing clients | Helping partners use more of the Match-Trade technology offering |
| Team direction | Setting clear goals for the sales team |
| Client fit | Helping clients choose solutions that suit their business model |
Walencik's Background at Match-Trade
Walencik brings more than 10 years of experience in sales and account management within the trading industry. He has spent the past three years at Match-Trade Technologies as Senior Institutional Sales, where he managed the full sales cycle. That work covered initial discussions, assessing client needs, running product demonstrations and selecting the right cooperation model for each prospective partner.
During that time, his work helped Match-Trade expand its client base and strengthen relationships with existing partners, who in turn increased their use of the Match-Trader ecosystem. He has also focused on combining trading technology, execution services and settlement infrastructure into practical packages for brokers and prop firms. Moving from individual account work into leading a regional and international team is a natural step for someone who has already handled the full sales process with institutional clients.
How the Match-Trade Sales Process Works
The announcement describes the sales process Walencik managed in his previous role. For businesses considering a partnership with a technology provider, the stages typically look like this:
- Initial discussion. The provider and the prospective client establish whether their goals align, such as launching a new brokerage or prop firm, or expanding an existing one.
- Needs assessment. The provider looks at the client's markets, client base, operational requirements and existing systems.
- Product demonstration. The client sees how the platform and related services would work in practice.
- Choosing a cooperation model. The parties agree on the setup that fits the business, which can range from a standalone platform to a connection with the client's own front end.
For a broker or prop firm, understanding this sequence helps when preparing for talks. Clear information about your target markets, expected client volumes and internal systems usually makes the needs assessment faster and the proposed setup more accurate.
What the Appointment Means for Brokers and Prop Firms
For Match-Trade's partners, the most immediate effect is likely to be on the commercial side of the relationship: who they speak to, how their needs are assessed and how solutions are proposed. Walencik has stated that his priorities include giving the sales team clear goals and helping clients choose solutions that fit their businesses. In practice, that points to a focus on fit rather than on selling the widest possible package.
Companies evaluating technology providers may want to ask a few questions of any vendor, including Match-Trade:
- Which deployment options are available, and how do they differ in terms of control and responsibility?
- Which services are included in the contract, and which are priced separately?
- How are liquidity, market data and payment settlement connections handled?
- Who is the day-to-day contact for technical and commercial questions after launch?
What Traders Should Take From This
Most retail traders will never deal directly with a technology provider's sales team. Their interest in this announcement is indirect. A broker or prop firm running on Match-Trade infrastructure is a business whose platform, execution and payment processes were chosen and configured with the provider's help. If you are comparing brokers or prop firms, it is useful to look beyond marketing and check how each firm is set up, what it charges and how it handles withdrawals and disputes. Our broker reviews, such as the XM Group review, cover those practical points for individual firms.
If you are looking at prop firms specifically, the FundedNext review is a good example of how to compare evaluation rules, profit targets and payout terms before committing any money.
Background: Who Is Rafał Walencik?
Walencik has more than 10 years of experience in the FX and CFD markets. He began his career in operations and sales at major Polish brokerage firms, where he built a working understanding of brokerage processes and of the needs clients actually bring to a broker. That operational background is relevant to a Head of Sales role, since it means the sales conversation is grounded in how the business runs day to day.
He later joined Match-Trade Technologies to combine his market experience with financial technology. In his current role, he works with brokers and prop firms on solutions covering trading platforms, liquidity services and payment settlement.
Leadership Comments
Walencik described his focus for the coming months in the following terms:
"Strong teams perform well when they understand the problems they need to solve and follow consistent processes. My focus will be on giving our sales teams clear direction and helping clients get more value from our technology. Clear decision-making and reliable execution will guide our work over the coming months."
Przemysław Wojtyna, who previously led the sales function, said Walencik is prepared to take on the expanded responsibility:
"A global sales organization needs clear coordination and disciplined processes. As we grow across regions and business lines, clients need to understand how our solutions support their business goals. Rafał has shown that he can turn client requirements into integrated offerings while building lasting relationships. He is well placed to apply that approach across the wider sales organization."
About Match-Trade Technologies
Match-Trade Technologies was founded in 2013 and provides trading technology for forex brokers, prop trading firms and financial institutions. Its main product, Match-Trader, supports several deployment options. Companies can use it as a standalone trading platform, connect it to their own front end, or add it to an existing environment for FX brokerage and prop trading services.
The company's offering includes white-label trading technology, server licensing, prediction markets, CRM and client office tools, liquidity and market data connections, and integrations with third-party services. Match-Trade works with both new businesses and established brokers.
Trading CFDs and forex carries a high risk of losing money quickly because of leverage. Before making any trading decision, make sure you understand the risks and consider whether you can afford to lose your capital.
Further reading: Proprietary trading (Wikipedia).
We will keep this Head of Sales report updated as new information comes in.
