Shadi Salloum Named APC Prime Global CEO

Shadi Salloum Named Global CEO of APC Prime

APC Prime, a multi-regulated financial services provider, has appointed Shadi Salloum as its new Global Chief Executive Officer. The appointment comes as the multi-asset broker prepares to expand beyond its established base in the MENA region.

Salloum will lead APC Prime's international growth plans and oversee the company's operations across global markets. He will build on the firm's regional presence while developing its strategy for entering new markets.

He brings extensive experience in the online trading sector. Before joining APC Prime, Salloum held senior positions at Alpari (UK), Axi, Equiti, Exness, and XS.com. During his time with these companies, he helped strengthen their brands, expand their market presence, and support business growth across MENA.

At APC Prime, his responsibilities will include managing international operations, assessing new market opportunities, and expanding the broker's presence outside the region. He will also help develop the leadership structure, teams, and partnerships required to support long-term growth.

Salloum will work with APC Prime's management team to maintain the client-focused service and operational flexibility that have supported the company's success in MENA. The goal is to scale the business while keeping its core approach consistent across new markets.

The appointment comes as APC Prime begins its next stage of development. The broker has built a growing presence in the MENA region and now plans to strengthen its position in international financial markets.

APC Prime is headquartered in Dubai, United Arab Emirates. The company holds regulatory licenses in Australia through the Australian Securities and Investments Commission (ASIC) and in the UAE through the Capital Market Authority (CMA). These licenses support the company's plans for international expansion.

Shadi Salloum, Global CEO of APC Prime, said:

"I'm pleased to join APC Prime at such an important point in its growth. The company has established a strong foundation in the MENA region, and we now have the opportunity to expand that success into international markets.

Our focus will be on entering new markets, improving our capabilities, and delivering lasting value to clients and partners around the world. APC Prime has clear ambitions, and I'm looking forward to working with the team as we build the next stage of the business."

Salloum's appointment adds an experienced industry leader to APC Prime's executive team as the broker expands its international operations. With regulatory coverage in Australia and the UAE, the company has a foundation for its next phase of growth.

About APC Prime

APC Prime is a financial services provider headquartered in Dubai, United Arab Emirates. The company has an established presence across the MENA region and plans to expand into additional international markets.

The multi-asset broker operates under regulatory licenses in Australia and the United Arab Emirates. It offers clients access to a broad range of financial products.