Prop Firm Tradeify partners with UFC fighter Israel Adesanya

Prop firm Tradeify teams up with UFC fighter Israel Adesanya

Tradeify has confirmed a long-term partnership with UFC star and two-time middleweight champion Israel Adesanya. He joins the global trader evaluation platform as its new Global Brand Ambassador.

This deal continues Tradeify’s Champion Mindset campaign. The company kicked off the campaign with its partnership with 2026 PDC World Darts Champion Luke Littler, announced late last year. Tradeify says the campaign is built around intelligence, adaptability, and staying calm under pressure, qualities it connects with strong trading performance.

“We are so excited to partner with Israel Adesanya, we’ve followed his career over the years and we’re now proud to support him as an official partner,” said Brett Simberkoff, Founder and CEO of Tradeify. “There are few athletes who embody The Champion Mindset campaign as well as he does. Intelligence, adaptability, and strategic thinking have defined his career at the very top of the sport, and we’re proud to join him as he begins his journey back to where he belongs, the top of the middleweight division.”

As a two-time UFC middleweight champion, Adesanya fits the theme naturally. Known as “Stylebender,” he’s widely seen as one of the sport’s most technical and smart fighters. Tradeify points to the same traits traders need, quick thinking, real-time adjustments, and clear decisions when the pressure is on.

With fans across major markets, including North America, the partnership is expected to help Tradeify connect with a wider global audience. The company also says it will run MMA-themed promotions, including an exclusive giveaway ahead of Adesanya’s comeback fight against Joe Pyfer on March 28.

Adesanya said the partnership made sense because of shared standards and long-term goals. “I’m always looking for partners who match my ambition and understand what it takes to achieve sustained success at the highest level. Tradeify shares that mindset and I’m excited to join The Champion Mindset campaign and have them in my corner as I return to the octagon in Seattle.”