Traze Hires CFI Executive Rawan Hosheah as VP of Business Development
Traze has hired Rawan Hosheah, formerly Head of Business Development at CFI, as its new Vice President of Business Development. The appointment is part of a wider run of senior hires at the retail forex and CFD broker in 2026.
Hosheah as VP: Traze has hired CFI veteran Rawan Hosheah as Vice President of Business Development. See her background and what the move means for traders.
Retail forex and CFD broker Traze has appointed Rawan Hosheah as its new Vice President of Business Development, a hire that adds a veteran of the MENA brokerage market to its leadership team. Hosheah joins from CFI, where she spent eight years and most recently served as Head of Business Development. Her appointment as VP extends the recruitment drive Traze has pursued through 2026.
Based in Amman, Jordan, Hosheah brings a long track record inside one of the region's better-known brokers. For Traze, the move signals an effort to strengthen its commercial and partnership leadership at a time when it has been filling several senior roles. For traders and industry watchers, it is one data point in a broader picture of how Traze is building out its management.
Who Is Rawan Hosheah?
Rawan Hosheah is a business development executive who spent eight years at CFI, which is described as a leading broker in the MENA region. She progressed to the role of Head of Business Development before moving to Traze. Her new title, Vice President of Business Development, places her at the senior end of the company's commercial function.
Business development at a retail broker typically covers growing the client base, building introducing partner and affiliate relationships, and identifying new markets. The public announcement does not list the specific objectives of her role at Traze, so any detail beyond the title should be treated as unconfirmed until the company provides it.
Hosheah as VP: Traze's Senior Hiring Push in 2026
The Hosheah appointment is not an isolated move. Traze has made several senior appointments this year, and the company's recent hires include the following:
| Executive | Role at Traze | Previous firm |
|---|---|---|
| Rawan Hosheah | Vice President of Business Development | CFI (Head of Business Development) |
| Bassem Abdou | Director of Business Development | OneRoyal |
| George Nazih Girgis | Vice President of Business Development | ICM.com |
| Murilo de Oliveira | Country Manager for Latin America | HFM |
Taken together, these appointments show Traze filling commercial roles across different regions, from the Middle East and Latin America to the broader international client base. Two business development appointments at the vice president and director levels in the same year also suggest the company is building depth in that function rather than relying on a single leader.
Other Leadership Changes at Traze
Beyond business development, Traze has also brought in executives for management, risk and regional sales roles:
- Naeem Afzal, formerly of GO Markets, as Managing Director in Dubai.
- Ahmed Pasha, an alumnus of Equiti, to lead risk and trading.
- Sanjay Malviya, formerly of Hantec, to head sales in India.
The pattern across these hires is a mix of experience from established brokers and a focus on regional leadership. The Managing Director role in Dubai is particularly relevant, since the company operates mainly from the city.
Traze's Corporate Structure and Regulation
Traze is part of London-based Zeal Group and operates mainly from Dubai. The group's regulatory footprint is spread across several jurisdictions, and the announcement describes it as follows:
| Jurisdiction | Entity or brand | Regulator or status (as stated) |
|---|---|---|
| UAE | Group subsidiary | Securities and Commodities Authority (Category One) |
| South Africa | Group subsidiary | Financial Sector Conduct Authority |
| United Kingdom | ZFX brand | FCA-regulated entity |
| Seychelles | Offshore entity | Not specified in the announcement |
The announcement does not say which entity serves which client base, so traders should not assume that a licence held by one group company applies to every account. Check the specific entity named in your own agreement.
Ownership of Traze and Zeal Group
Traze and Zeal Group are controlled by Chinese national Yun Chen. This is the only ownership detail in the announcement, and it is worth noting alongside the management changes, since ownership and leadership together shape a broker's strategic direction.
What the Hosheah Appointment Means for Traders
A senior business development hire rarely changes account conditions overnight. Changes in trading conditions, products, or onboarding usually come through the company's own announcements, not through a leadership appointment. That said, the broader pattern of hires can be useful context when you evaluate a broker. Turnover and rebuilding in commercial teams are not inherently negative, but they are worth tracking alongside the things that matter more to clients.
If you already trade with Traze or are considering it, focus on verifiable factors rather than management news. The checklist below is a practical starting point.
How to Check a Broker's Regulatory Status
- Confirm the exact legal entity named in your client agreement.
- Look up that entity directly on the regulator's official register, not through a link supplied by the broker.
- Check that the licence category and permitted services match what you plan to trade.
- Read the client terms for which regulator's protections apply to your account.
- Re-check the register periodically, since licence status can change.
Other Points Worth Reviewing
- Spreads, commissions and typical execution during your preferred trading hours.
- Deposit and withdrawal methods, processing times and any fees.
- Platform availability and whether it suits your strategy.
- Customer support channels and response quality.
For a wider view of how brokers compare on these points, see our reviews of XM Group and Headway, which cover different regulatory setups and account structures.
About Traze
Traze is a retail forex and CFD broker that is part of London-based Zeal Group and operates mainly from Dubai. Its group holds licences in the UAE and South Africa, and its UK presence operates under the ZFX brand through an FCA-regulated entity. The company continues to build its senior team, and the Hosheah appointment is the latest example of that effort.
Risk reminder: CFDs and leveraged forex trading carry a high risk of losing money quickly. Make sure you understand the risks and only trade with funds you can afford to lose.
Further reading: Contract for difference (Wikipedia).
We will keep this Hosheah as VP report updated as new information comes in.
