Wilfred Obasi Takes the Driver's Seat for Africa at TenTrade
Wilfred Obasi takes the driver's seat for Africa at TenTrade. Read about his appointment as Regional Director, what it means for the broker's African plans, and how traders can use it when assessing brokers in the region.
Wilfred Obasi Takes the Driver's Seat for Africa at TenTrade: the key facts, what changed and what it means for traders – updated November 2026.
TenTrade has appointed Wilfred Obasi as its new Regional Director for Africa. He takes over the role from Victor Ufot and will lead the Seychelles-based offshore CFD broker's commercial activities across the region. The appointment gives TenTrade a dedicated senior executive focused on Africa at a time when the broker is working to expand its presence on the continent.
The move is more than a title change. Africa is a market where partner relationships, local demand and product fit matter as much as headline offers, and the regional director sits at the centre of those decisions. This article explains who Obasi is, what his remit covers, how the appointment fits into TenTrade's wider leadership changes and marketing activity, and what it could mean for traders and partners in Africa.
Who Is Wilfred Obasi?
Obasi joins TenTrade after 13 years at Exinity, where he most recently worked as Partner Enablement Manager at the company's Dubai office. His career has centred on client acquisition, partner relations and business development in the foreign exchange and CFD sectors.
A significant part of his experience has been spent working with African markets. For a broker looking to grow in the region, that background matters: understanding how local traders find brokers, how introducing partners operate and where demand is strongest is difficult to build quickly from outside the market.
Seat for Africa: What Wilfred Obasi Will Do at TenTrade
As Regional Director for Africa, Obasi will oversee several areas that directly shape the broker's presence in the region:
- Revenue growth across African markets
- Customer acquisition and retention in the region
- Partner development, including relationships with brokers and introducing partners
- Product expansion, including adapting TenTrade's CFD and proprietary trading services to regional demand
The last point is worth noting. Product adaptation means tailoring services to what traders in the region actually need, which can involve account structures, funding options, educational material and support. Obasi's remit links the commercial side of the business with the product side, rather than treating them as separate teams.
Obasi has already set out his priorities. In his words: "My primary focus will naturally be on deepening relationships with our partners and brokers here."
TenTrade Chief Revenue Officer Andreas Andreou has said that Obasi's understanding of African markets will help guide the company's regional plans. In practice, that means local knowledge is expected to inform decisions on where the broker invests its commercial effort.
Seat for Africa: Why Africa Matters to TenTrade's Growth Plans
The broker has identified Africa as a key growth market for 2026. Growth in a region like this typically depends on three things: being visible to traders, being reachable through trusted partners, and offering services that fit local conditions. A dedicated regional executive can focus on all three, rather than leaving Africa as one market among many managed from a global desk.
For the wider industry, the appointment reflects a broader pattern. Brokers and prop trading firms are increasingly building regional leadership teams and partner networks outside their traditional centres, and the people hired for those roles often have experience in the markets they now oversee.
New Leadership Team Takes Shape at TenTrade
Obasi's appointment is part of a series of executive changes at TenTrade this year. The leadership hires below show how the commercial team has been rebuilt around experience from other established brokers.
| Executive | Role at TenTrade | Relevant background (as reported) |
|---|---|---|
| Wilfred Obasi | Regional Director for Africa | 13 years at Exinity; most recently Partner Enablement Manager, Dubai office |
| Andreas Andreou | Partner and Chief Revenue Officer (joined in June) | Chief Sales Officer at INGOT Brokers; previously Chief Commercial Officer and Chief Revenue Officer at BDSwiss; Head of Business Development at HF Markets DIFC |
| Marios Morfakis | Chief Sales Officer | Led business development at INGOT Brokers |
Taken together, the commercial leadership now combines revenue, sales and regional expertise. Andreou's earlier roles covered commercial and revenue leadership at BDSwiss, and his time at INGOT Brokers adds further experience in the sales function. Obasi brings the partner and regional perspective that the African plan depends on.
Marketing and Brand Activity in Africa
TenTrade has also increased its marketing activity in Africa. In April, the broker appointed former Portugal international footballer Luis Figo as its global brand ambassador. The partnership connects with Figo's well-known former number 10 shirt.
In June, TenTrade won the Fastest Growing Broker award at the Trading Awards Africa 2026. The award was decided through a public vote covering brokers and fintech companies active in African markets. It is a recognition of visibility among African audiences, though a public vote reflects popularity and engagement rather than a formal audit of a broker's services.
What the Appointment Means for Traders in Africa
A leadership change does not automatically change a broker's terms, regulation or trading conditions, and traders should not assume it does. What it does signal is where the broker intends to focus its commercial effort. For traders in the region, the practical questions are:
- Will the broker's products and account options be better suited to local needs over time?
- Will local support and partner access improve?
- Will the broker's terms, costs and regulatory information be clearly published for each market you trade from?
Those are questions to watch, not promises to rely on. The most reliable way to judge them is to check the broker's own documentation as it changes.
How to Assess Any Broker Before You Deposit
Whether or not you are considering TenTrade, a structured check is worth doing before opening an account with any offshore or CFD broker:
- Confirm the regulator and entity. Check which legal entity you would be contracting with and which regulator, if any, supervises it. Offshore brokers may operate under different protections than brokers regulated in your home market.
- Read the client terms. Look at spreads, commissions, overnight financing, withdrawal conditions and any bonus rules.
- Test support and onboarding. Ask a pre-deposit question and see how quickly and clearly it is answered.
- Start small. Fund a modest account first and check execution and withdrawals before committing more capital.
- Compare with alternatives. Review at least two or three brokers serving your region. For example, our XM Group review can serve as a reference point when comparing CFD broker terms.
| What to check | Why it matters | Where to look |
|---|---|---|
| Regulation and legal entity | Determines which rules and protections apply to your account | Website footer, client agreement, regulator register |
| Trading costs | Spreads, commissions and financing affect results over time | Pricing or conditions page, contract specifications |
| Withdrawal process | Shows how easily you can access your funds | Funding and withdrawal policy |
| Prop trading rules | Relevant if you use a funded or evaluation programme | Programme terms and risk rules |
If you are interested in proprietary trading, it is also worth understanding how funded programmes are structured. Our FundingPips review covers one example of how evaluation rules and profit conditions can differ between firms.
Risk reminder: CFDs are leveraged products and can lose money quickly. Only trade with capital you can afford to lose, and make sure you understand the risks before you start.
About TenTrade
TenTrade is a Seychelles-based offshore CFD broker that also operates a proprietary trading business. Before choosing any broker, check its current entity, regulatory status and terms directly on its official website, as these details can change.
The Bottom Line
Wilfred Obasi's appointment as Regional Director for Africa gives TenTrade a senior executive with long experience in partner relations and African markets, at a time when the broker is building out its commercial team and marketing presence in the region. For traders, the change is worth following, but the decision to trade with any broker should rest on verified terms, regulation and personal risk tolerance rather than on a leadership announcement alone.
Further reading: Proprietary trading (Wikipedia).
We will keep this Seat for Africa report updated as new information comes in.
