XBO.com appoints creative leader Shlomi Dubish

XBO.com Names Shlomi Dubish as Creative Director

XBO.com has appointed Shlomi Dubish as Creative Director as it pushes ahead with plans to grow its global digital finance ecosystem. Dubish comes to XBO.com from XM, where he helped guide brand storytelling and creative work across multiple international markets.

Dubish brings years of experience in brand building, creative leadership, and digital-first marketing in fintech and trading. At XM, he supported the company’s global growth by shaping visual identity, tightening marketing narratives, and building user-focused creative strategies. His work is known for clear messaging, consistent execution across channels, and fresh ideas built for highly regulated financial settings.

At XBO.com, Dubish will lead the global creative direction. His focus will include brand identity, product storytelling, marketing design, and aligning the user experience with the brand.

The hire comes as XBO.com scales its institutional-grade crypto infrastructure and expands B2B offerings for fintech, iGaming, e-commerce, and financial platforms around the world.

XBO.com is a regulated crypto platform offering services across trading, payments, and digital asset management. Its product lineup includes Crypto-as-a-Service (CaaS), institutional liquidity, custody services, fiat on and off ramps, plus API and FIX connectivity.

The company is also growing its wider ecosystem through the XBO Token, which is built to offer rewards, loyalty perks, and trading incentives. It is also preparing to launch the XBO Card, designed to support crypto-to-fiat spending worldwide.

Dubish is expected to help turn a complex, product-driven offering into a brand story that’s simple and easy to understand. With MiCA-aligned compliance, multi-chain support, and an emphasis on reliable infrastructure, XBO.com is positioning itself as a long-term option for businesses working with digital assets, where trust and clear communication matter.

As XBO.com expands its products and global reach, bringing in an experienced creative leader signals a stronger push to build brand recognition and help businesses launch, scale, and manage crypto-based financial services with confidence.