Hassan Abu Hmaidan Named Head of Partnerships at ATFX MENA

ATFX MENA Names Hassan Abu Hmaidan as Head of Partnerships

ATFX MENA has named Hassan Abu Hmaidan as Head of Partnerships. The move is part of the company's plan to grow across the Middle East and North Africa and widen its partner network.

In his new role, Abu Hmaidan will lead ATFX MENA's partnership strategy. His work will focus on affiliate relationships, introducing broker networks, and new business ties across key regional markets. ATFX MENA said the appointment supports its goal of giving partners better market access, more business development options, and stronger regional support.

Abu Hmaidan brings more than 15 years of experience in financial trading across the Middle East. He has worked in sales leadership, partnership development, client relationship management, and regional expansion in the FX and CFD sector. Over his career, he has built commercial plans, expanded client networks, and supported growth in competitive markets.

ATFX MENA said he will help drive partnership growth as part of its wider regional expansion plan. The company is also placing more focus on affiliates, introducing brokers, and strategic partners as demand for trading services and market solutions grows across MENA.

Khaldoun Sharaiha, CEO of ATFX MENA, welcomed the appointment and pointed to Abu Hmaidan's industry experience, regional network, and partnership background as key strengths for the company's next phase of growth.

Abu Hmaidan said he is pleased to join ATFX MENA during a period of strong growth in the region. He added that ATFX has built a solid name in the industry, and he looks forward to working with the team to strengthen partnerships, open new opportunities, and create long-term value for clients and business partners across MENA.

The appointment comes as brokerage firms put more weight on partnership-led growth. That approach matters most in markets where introducing brokers, affiliates, and local business networks play a major role in client acquisition and brand reach. For online trading firms, strong partnership management is now a key part of market visibility and steady commercial growth.

ATFX MENA's decision to appoint a dedicated Head of Partnerships also points to the growing need for regional leadership in financial trading. As brokers compete for share across the Middle East and North Africa, experienced partnership leaders are helping firms build trusted ties, expand local reach, and support long-term business growth.

With Abu Hmaidan in the role, ATFX MENA plans to strengthen its partnership network and reinforce its position in the regional trading market. His background in sales, partnerships, and business expansion gives the company added support as it works to build new opportunities and deepen ties across the region.