Prop platform FPFX Tech acquires BullRush, What It Means

Prop platform FPFX Tech acquires BullRush

FPFX Tech has acquired BR Management Group LLC, the parent company of BullRush Entertainment. The move expands gamification and competition-based features across FPFX Tech’s retail prop trading platform.

With the deal, BullRush’s gamified trading tech will be added to FPFX Tech’s prop firm infrastructure.

BullRush is known for its competition-based trading framework, simulated trading environments, and a user experience built around engagement and performance tracking.

FPFX Tech said the acquisition fits its plan to give proprietary trading firms more tools for trader acquisition, training, and retention.

BullRush’s product set includes skill-based trading and sports-style competitions, real-time leaderboards, analytics, and reward systems designed to drive repeat participation and long-term trader growth.

“BullRush has developed the most compelling gamified trading ecosystems in the market,” said Justin Hertzberg, chief executive of FPFX Tech.

“By bringing their technology and vision into FPFX Tech, we’re speeding up our ability to deliver competition-driven experiences that help prop firms stand out, scale, and build stronger trader communities.”

FPFX Tech plans to integrate BullRush’s gamification engine and competition tools into its existing proprietary trading platform.

The company said partner firms will be able to run customizable competitions and onboarding challenges, alongside traditional evaluation paths and funded account models.

FPFX Tech also said the combined platform will let prop firms build gamified competitions into their own ecosystems, use skill-based challenges to boost trader engagement, and gain deeper analytics on trader behavior and performance.

The company also pointed to scalability for firms operating in multiple regions.

“This acquisition represents more than just technology. It’s shaping the future of prop trading,” Hertzberg added.

“Gamification, simulation, and community are becoming key parts of successful prop firms, and BullRush gives us a proven framework to lead the way.”

BullRush will keep operating during the transition, while its technology and intellectual property are gradually added into FPFX Tech’s platform. The companies said more product updates are expected in the coming months.

FPFX Tech provides technology and infrastructure for proprietary trading firms that offer access to capital across foreign exchange, cryptocurrency, and futures markets.

BullRush focuses on trader engagement through competitions, simulations, and skill-based challenges designed to support disciplined trading behavior.