XS.com Hires Omar Alaa From Exness in MENA Move

XS.com names Omar Alaa as MENA Marketing Director

Retail FX and CFDs broker XS.com has appointed Omar Alaa as its new MENA Marketing Director.

In this role, Alaa will lead XS.com's marketing work across the MENA region. His focus will include campaign execution, digital performance, strategic partnerships, and audience engagement.

Alaa joins XS.com after 10 years at Exness, where he most recently worked as Social Media Manager for the MENA market.

This is the third hire XS.com has made from Exness over the past year. Earlier this year, the company brought in Simon-Peter Massabni as Head of Retail Sales. Last year, it also hired Kanravee Kolkraisart for Thailand business development.

Omar Alaa, MENA Marketing Director at XS.com, said:

"I am honoured to join XS.com at such a significant stage of its regional and global growth. I look forward to contributing to XS.com's continued success by strengthening marketing performance, enhancing regional engagement, and developing impactful initiatives that resonate with audiences across the MENA region."

Wael Hammad, Group Chief Commercial Officer at XS.com, also commented:

"Omar's appointment supports our continued focus on strengthening marketing execution across the MENA region. His strong background in performance marketing and regional brand development will play an important role in advancing our commercial objectives. We are confident he will contribute meaningfully to our continued growth and market expansion."

About XS.com

XS Group, which operates under the brand name XS or XS.com, is a global multi-asset broker that gives clients access to a wide range of financial products. The company was founded in Australia in 2010 and is now based in both Cyprus and the UAE.

XS.com and its subsidiaries hold licenses in several jurisdictions, including Australia, Cyprus, South Africa, the UAE, Malaysia, Mauritius, and Seychelles. The company is led by Dubai-based CEO Mohamad Ibrahim.