XS.com names Vantage Mariana Higa as LATAM marketer
Mariana Higa joins XS.com from Vantage to work in LATAM marketing. Get the latest details on the broker's new marketing hire.
XS.com appoints Mariana Higa as LATAM Regional Marketing Director
Dubai-based retail FX and CFD broker XS.com has appointed Peru-based Mariana Higa as its LATAM Regional Marketing Director. The company announced the hire on October 20, 2026.
Higa will lead regional marketing programs to strengthen XS.com's position and support its business goals in Latin America. She will oversee campaigns, sponsorships, marketing materials, and industry events. She will also work with Sales, Marketing, and Compliance to keep activities relevant to local markets and consistent with regulatory requirements.
In addition, Higa will assess campaign results, manage marketing spending, and build connections with industry organizations and media partners.
She brings more than 10 years of experience in regional marketing, business development, and strategic partnerships. Most recently, she was CR Growth Regional Manager at Vantage Markets, where she led campaigns, sponsorships, and industry events across Latin America. Her work also covered budget planning, vendor negotiations, performance reviews, and coordination with other teams.
Earlier, Higa held business development and account management positions at HFM and Exness, where she focused on partner acquisition, client relationships, and business growth across LATAM.
Higa said she plans to combine local market knowledge with creative marketing and meaningful industry engagement. She added that XS.com's international presence gives her a platform to develop initiatives tailored to the needs of Latin American markets, and that she looks forward to working with the team on campaigns and partnerships.
Maria Pesca, LATAM Regional Director at XS.com, said the company's marketing approach needs to account for the differences among markets and audience expectations. She noted Higa's experience in campaign delivery, sponsorships, and regional operations in financial services, and said her background will help shape a marketing strategy with stronger local relevance.
About XS.com
XS Group, which operates under the XS and XS.com brands, is a global multi-asset broker that offers access to a range of financial products. Founded in Australia in 2010, the company is now headquartered in the UAE.
XS.com and its subsidiaries hold licenses in several jurisdictions, including Australia, Cyprus, South Africa, the UAE, Malaysia, Mauritius, and Seychelles. The company is led by Dubai-based CEO Mohamad Ibrahim.
